Building a Bold Brand in Kuwait
customer
Black Company
industry
outdoor gear
Project Overview
Black Store, the exclusive Kuwaiti agent for a high-quality American brand, offers backpacks, mountain climbing equipment, stickers, pins, and patches. Their vision was to establish a brand identity that exudes strength and premium quality, with a dark and edgy aesthetic.
Challenge
We were tasked with crafting a brand that resonated with Black Store's target audience, emphasizing the durability and ruggedness of their products. Additionally, we needed to create a distinct visual identity that stood out within the competitive market while adhering to the client's preference for a dark theme.
Logo Design
We created a logo featuring a wild mountain goat, symbolizing the brand's adventurous spirit and the strength associated with mountain climbing equipment.
Visual Identity
A bold and unapologetic visual identity drenched in black, perfectly capturing the client's desired aesthetic and conveying a sense of power and sophistication.
Social Media Management
We established a strong online presence for Black Store, actively promoting their products through engaging social media strategies.
The Result
Black Store's brand identity, characterized by its dark theme, bold visuals, and mountain goat logo, quickly gained recognition within a short timeframe. With a strong online presence and unique packaging design, Black Store has successfully established itself as a premium brand for outdoor enthusiasts in Kuwait.
