Crafting Comfort and Style: A Brand Identity for MERCATO
customer
MERCATO GROUP
industry
FURNITURE, LUXURIOUS BEDDING
Project Overview
MERCATO is a brand specializing in creating elegant furniture and luxurious bedding sets that elevate the comfort and style of any home. We were tasked with crafting a distinctive brand identity that would resonate with their target audience and establish their presence in the market.
Challenge
To achieve brand recognition in a competitive furniture and bedding niche, we needed to develop a logo and packaging design that effectively communicated MERCATO's commitment to elegance and quality.
Understanding the Brand
We began by collaborating closely with the MERCATO team to understand their brand vision, target market, and desired brand personality. We delved into their product range, brand values, and the emotions they wanted to evoke in their customers.
Logo Design
Drawing inspiration from the variety and functionality of MERCATO's furniture, we created a logo that cleverly incorporates silhouettes of different furnishings. This visual element serves as a symbol of the brand's diverse product offerings and commitment to creating complete home comfort experiences.
Packaging & Stationery Design
Cohesively linking with the logo design, we developed packaging and stationery that reflects MERCATO's brand concept and color palette. This meticulous design consistency ensures a strong brand presence across all touchpoints, from product packaging to business communications.
The Result
The final design solution delivered a sophisticated and elegant brand identity for MERCATO. The logo and packaging design effectively communicate the brand's commitment to quality and create a lasting impression on potential customers.
